Our Story

Started from Delhi. Dreaming for India.

On June 14, 2025, three close friends — Ayush Kumar, Ravi Saroj, and SK — came together with one shared dream:
To take Delhi’s spirit and India’s style to the world through clothing that’s affordable, comfortable, and bold in design.

We started small, with big hearts. But life had other plans. One of our brothers had to step away from the journey. It broke us a little — but not enough to stop. With heavy hearts and stronger determination, Ayush Kumar and Ravi Saroj kept moving forward.

We are not just building a brand — we’re building a movement. A movement to prove that Indian cloth can compete with the world, without losing our roots.

Our clothes are for everyone — men and women — made with a focus on comfort, quality, unique designs, and most importantly, honesty. We keep prices fair because fashion shouldn't be out of reach. And we dream of seeing people from Delhi to New York wearing our designs proudly.

But this is just the start.

Our final and forever mission is simple:

“Make India, Great Again .”

This is not just a brand.
This is a dream stitched with passion.
Made in India. Made for the World.

— Ayush Kumar & Ravi Saroj
Founders